Author: Wangjun Dai
Business Description:
H2 is a rigorous, personalized online education institution for international students from all over the world, currently for international students from the United States, belonging to the overseas education industry and service industry.
In the beginning, the business scope of H2 only covers overseas students in the United States. However, the future of H2 is to cover the world and provide consultation for students in need of help under various education modes, whether in study or life or even any other difficulties.
Among them, business contents include:
1.Course guidance, admission guidance and experience imparting
2.Help with the life of overseas students, such as currency exchange, housing lease, car rental, and Even travel advice, food recommendations and other life related items
3.Organize entertainment activities for holidays and festivals
Although the business scope can be extensive, the main focus of the business is improving the academic problems encountered by international students.
For customers, the business is basically summarized as follows:
Before providing any services, customers will be surveyed and examined both quantitatively and qualitatively. The quantitative examination is mostly current GPA, and quantitative testing could be interviews about difficulties during the learning process as well as daily life. A comprehensive analysis of customers will help us understand the advantages and disadvantages of the customers, and we can use this information to provided appropriate services. According to our reports, we will design an individual study plan for each client. For exampling, if the significant weakness of a client is writing, we will proposal one-on-one online tutoring in formal writing.
Then, we will submit the learning plan to customers. If the client satisfies the course plan, we will confirm the program and ask clients to sign the contract. If the scheme is not approved, we will collect suggestions and expectations to change the plan until satisfactory.
After the plan is set, we will schedule classes that follow the plan. Since the courses are taught online, we will schedule class time according to both customers' and teachers' availability. The class schedule is flexible and could be rearranged easily.
Lastly, at the end of the service, we will re-assess and interview the customers to see if the services provided were practical or helpful. If not, we will design a new study plan and offer free trial classes for the new plan to try to retain the customer. If yes, then we successfully delivered our services, and the customer has obtained improvement in his or her academic or career path.
STRENGTHS：
Flexibility: Both clients and our tutors can schedule their classes based on their schedule, and the class time is flexible to change. Without a rigid schedule, customers will feel relatively free and have better use of time. Sometimes, people will suddenly have a new arrangement, and our flexible course design could let people out of restraint.?
Online-Learning: Regardless of the time or places, online teaching reduces H2's investment in the renting office and guarantees the comfort of customers. More important, online courses ease the client's burdens on transporting to the classroom, especially for those who live in a big city, such as students at NYU.
Uniqueness: Extracurricular tutoring is also a matter of getting along with people. In the online-learning mode, people may express their opinions more freely, which helps to avoid the embarrassing situation caused by face to face confrontation. In this case, students may feel more comfortable asking questions. Notably, tutors and students will be in more comfortable and equal settings because they are close in ages. In this case, the clients will be more relaxed about sharing their concerns and difficulties, and teachers are more likely to share experiences in how to solve problems realistically. Appropriate mentorship and friendship between tutors and students will make customers more willing to accept new information.
Marketing Plan, Calendar and Budget:
A market plan is a vital part of a business plan. A marketing plan is a written document that forms the specific plan of marketing activities and related business management on the basis of market operation decisions. It is mainly used to guide marketing activities. A market plan is the center of an enterprise plan. Facing the market is the only way for modern enterprises to develop.
H2's market positioning is unambiguous that it serves international students and occupies the market of international students. H2 serves international students from all over the world who are currently purchasing degrees in the United States. The age of the target customers is from around 16 to 26 years old.
H2 although temporarily is only an online tutoring agency, but in the future, there will be a positive shift in H2 will not only stay in the education industry, after the system mature into a variety of industries, to invest coverage, Mr. Li ka-shing once said a word is, no matter how much you involved in industry widely, but there is one thing you must have, that is the sky is falling and profitable industry, one that is H2.
To occupy a substantial portion of the market, the advantage of H2 is entering the market at the early stage. In this case, H2 has a greater chance of succeeding due to limited competitors on the market and vicious competition. For the next decade, the population of international students will expand instead of shrinking. Therefore, occupying the market in the early stage of the overseas student craze is a very important step, which is conducive to business expansion and even transformation in the future. So in time to speed up the cover and less competitiveness as a starting point, from the eastern part of the United States to expand to the western United States, and then into Canada then to Asia Europe migration, market occupation is very important for a company, because only the bigger market share has a voice that gets more attention.
In the middle and later stage, we can make appropriate transformation or invest in other industries, when we have capital flow. After the change in the original industrial is established, we can progress into the next step - the development of other industries. For example, we are carrying out the entity shop, skills training, piano chess calligraphy and painting, and Musical Instruments class project. From the academic guidance to the cultivation of the extra-curriculum hobby, the age range of the target client population expanded from 4 years old children to 16 years old teenagers. When the coverage area is more extensive, we may obtain more market types, and the popularity of the market in international students can accelerate the rate of expansion in other markets.
Finally, we can make targeted investment and financial management of other cash flows in our hands. We can jump out of the education industry and invest in appropriate emerging industries in exchange for more cash flows. We should maximize our business resources. H2 will start from NYU and begin with the current students who need help. This is similar to the private test players for the gaming industry. Customers who had the very first experience with H2 will obtain the most dedicated and in-depth help, and they may suggest deficiencies for improvement. The course I choose to start will be the Business Plan course because this is the course that the founder is currently experiencing. Thus, the services provided are not only for the client but also for himself. In this case, the founder can have first-hand experience in H2's services.